Everything you need to know about feeding Howl's — from switching off kibble to daily portions, broths, and The Elixir. Built from research, refined by experience.
These portions are based on healthy, moderately active adult dogs eating Howl's as a complete meal — no kibble. Adjust up or down based on your dog's age, metabolism, breed, and activity level. When in doubt, start on the lower end and adjust based on body condition over 2–3 weeks.
| Dog's Weight | Daily Amount | Approx. Cups | Meals per Day |
|---|---|---|---|
| Up to 5 kg | 120–200 g | ¾ – 1¼ cups | 2 |
| 5–10 kg | 200–350 g | 1¼ – 2¼ cups | 2 |
| 10–20 kg | 350–600 g | 2¼ – 4 cups | 2 |
| 20–30 kg | 600–850 g | 4 – 5¾ cups | 2 |
| 30–40 kg | 850 g – 1.1 kg | 5¾ – 7½ cups | 2 |
| 40 kg+ | 1.1 – 1.4 kg | 7½ – 9½ cups | 2 |
All portions are for complete fresh feeding. If using as a topper alongside kibble, reduce Howl's portion by 50% and reduce kibble by 50%. Always provide fresh water alongside every meal.
Move your Howl's meal from the freezer to the fridge 24 hours before serving. Serve cold or at room temperature — never microwave, as this destroys heat-sensitive nutrients. Once thawed, meals keep for up to 3 days refrigerated. Do not refreeze.
Cluckin' Classic — our most popular. Ideal for dogs new to fresh food, sensitive stomachs, or any dog that simply loves chicken. The gentlest protein of the three.
Beef Benefit — richer and more protein-dense. Great for active, working, or larger breeds. Higher in iron and B-vitamins.
Ostrich Oasis — grain-free and hypoallergenic. Ideal for dogs with food sensitivities, skin issues, or weight management needs. South Africa's proudest protein.
Senior dogs often need fewer calories but higher protein quality to maintain muscle. Start at the lower end of the recommended range and monitor weight monthly. Add a broth daily for extra hydration and joint support.
Puppies under 12 months have different nutritional needs. Howl's meals are formulated for adult maintenance. Consult your vet before feeding fresh food to puppies under 6 months. For puppies 6–12 months, feed 1.5× the adult amount divided across 3 meals.
Moving a dog from processed kibble to fresh food is one of the best things you can do for their health — but rushing it causes digestive upset. Give their gut time to adapt. The slower the transition, the smoother the result.
75% kibble, 25% Howl's. Mix thoroughly so your dog can't pick out their favourite. Watch stool consistency — some softening is normal and expected.
50% kibble, 50% Howl's. Your dog's digestive enzymes are beginning to adapt to fresh food. Appetite may increase — this is normal.
25% kibble, 75% Howl's. You may notice improved coat shine and energy levels beginning at this stage. Stools may firm up as the gut adapts.
100% Howl's. Full transition complete. Monitor weight over the first month and adjust portions up or down by 10% based on body condition.
If your dog has diarrhoea lasting more than 3 days, blood in the stool, vomiting, or significant appetite loss — pause the transition, return to 100% kibble for 2–3 days, and restart more slowly. Contact your vet if symptoms persist beyond 5 days.
Our broths are functional supplements — not meal replacements. Each one is built on the same clean wild salmon base, then layered with targeted active ingredients. Serve daily as a topper, a treat, or a hydration boost.
| Dog's Weight | Daily Amount | How to Serve |
|---|---|---|
| Up to 10 kg | 30–50 ml (2–3 tbsp) | Pour over food or serve alongside |
| 10–25 kg | 50–100 ml (3–6 tbsp) | Pour over food or serve alongside |
| 25 kg+ | 100–150 ml (6–10 tbsp) | Pour over food or serve alongside |
Each broth bottle is 500ml frozen fresh. Thaw in the fridge 24 hours before use. Once open, keeps refrigerated for up to 5 days. Serve lightly warmed or straight from the fridge — never hot.
Best for: Senior dogs, dogs recovering from illness, post-vaccination support, or any dog whose immune system needs a daily boost. Reishi and Turkey Tail are the most studied medicinal mushrooms in canine health.
Best for: Dogs with arthritis, stiffness, hip dysplasia, or any breed prone to joint issues. The turmeric, black pepper, and ginger trio works best given consistently over 4–6 weeks before full benefit is felt.
Best for: Dogs with sensitive stomachs, dogs recovering from antibiotics, leaky gut, or any history of digestive issues. Slippery elm and marshmallow root coat the gut lining — serve for at least 3 weeks continuously for best results.
Best for: Senior dogs showing signs of cognitive decline, dogs with neurological conditions, or any dog you want to keep sharp. Lion's Mane is the only known natural compound that stimulates Nerve Growth Factor (NGF). Results build over 8–12 weeks.
The Elixir is a daily longevity ritual — 7 medicinal mushrooms, live goat kefir probiotics, superfoods, and a science-backed longevity stack in one frozen jar. Serve once daily, always with or after food. Never on an empty stomach.
| Dog's Weight | Daily Serve | Measurement | Jar Size | Open Jar Lasts |
|---|---|---|---|---|
| Up to 5 kg | 5 ml | 1 teaspoon | 150 ml | Ice cube portions* |
| 5–15 kg | 10 ml | 2 teaspoons | 150 ml | 15 days ✓ |
| 15–25 kg | 15 ml | 1 tablespoon | 314 ml | 21 days — use within 14 ✓ |
| 25–35 kg | 30 ml | 2 tablespoons | 314 ml | 10 days ✓ |
| 35–45 kg | 45 ml | 3 tablespoons | 314 ml | 7 days ✓ |
| 45 kg+ | 60 ml | 4 tablespoons | 314 ml | 5 days ✓ |
*For dogs under 5kg: portion the 150ml jar into an ice cube tray immediately after opening. Each standard ice cube tray cavity holds approximately 15–20ml — fill ⅓ of a cavity per daily serve. Freeze remaining cubes and defrost one cube the night before each use.
If your dog is on any long-term medication, always consult your veterinarian before introducing The Elixir. This product is formulated for healthy adult dogs. If any adverse reaction occurs, discontinue use and contact your vet.
Howl's products are made from whole, human-grade ingredients and are formulated to the highest nutritional standards. However, every dog is different. Here's what you need to know.
Cluckin' Classic, Beef Benefit, and Ostrich Oasis are complete adult maintenance diets suitable for healthy dogs over 12 months. Ostrich Oasis is grain-free and ideal for food-sensitive dogs. Always introduce gradually.
Always supervise your dog with raw bones. Not suitable for aggressive chewers who may splinter bone, dogs with dental fractures, or dogs with pancreatitis (marrow bones are rich in fat). Remove any bone smaller than your dog's mouth.
Stop feeding and contact your vet if you notice any of the following after introducing a Howl's product:
All Howl's formulations have been reviewed by a qualified veterinarian. Our meals meet AAFCO Adult Maintenance nutritional guidelines. The Elixir is a supplementary functional food — not a replacement for a complete diet or veterinary care. If your dog has a diagnosed health condition, please consult your vet before making any dietary changes.
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